So you have created a website for your addiction treatment center but don’t know how to expand your customer base or convert them into new clients? While you may be promoting your website quite heavily, your viewers still might not know what to do once they enter that space. Call to actions (or CTAs, C2As, or CtoAs) help direct them into doing what you wish for them to. Learning how strategically placing CTAs can effectively increase your conversion rate.
Here is everything you need to know about the importance of CTAs in your drug rehab marketing strategy!
What are CTAs?
As the name suggests, call to action buttons allow you to persuade your viewer to take actions that will grow the rehab center and solve their problem simultaneously. The most effective CTAs are the ones that can motivate the viewer into doing exactly what the button is asking them for.
For instance, most advertisements that you see on social media have the “Learn more,” “Speak With Admissions,” and “Call Now,” buttons which are some examples of CTAs.
Why are CTAs Important?
- Directs Your Audience: The most primary function of placing CTA buttons in your website, blog page, advertisement, or any digital marketing strategy is to guide your viewer through your plan. You may want them to-
- Fill out their insurance for verification,
- Subscribe to your content,
- Get in touch with you,
- Provide general information for data collection.
- Increases Your Lead Generation or Follower Base: After creating an impactful advertisement that grabbed the attention of your viewers and intrigued them about your services, you might want them to learn more about your company. CTAs can help provide a direct route to your viewer and convert them into new clients by providing them with the necessary action button.
- Increases Your Conversion Rates: Rehab centers aim to provide solutions to the common issues faced by their customers. If you can effectively solve your viewers’ problems, they will be more likely to search you directly next time they face a similar issue. This alone increases your conversion rates since someone who was just a viewer of your products and services is now a regular, loyal customer.
- Affects Your SEO Strategy: Any search engine’s algorithm is primarily based on a few parameters, one of which is the number of click-throughs you gain. Your Search Engine Optimization improves if you have better click-through rates and website views leading to higher rankings in organic search results.
How to Create Effective CTAs?
While many website developers believe they can fill their page with CTAs, and some think only a single CTA is enough, it really depends on the page design and aim. But most importantly, it depends on how the CTA is designed. However, there are some general rules to create a compelling CTA-
- Keep it visible
- Write a direct and persuasive message
- Make it urgent using words like “Now” and “Today.”
About Red Cardinal Digital Marketing
Suppose you are looking for outstanding digital marketing services for your brand, including website design, Google Ad campaigns, or more sales leads. In that case, we are here at your assistance to deliver results. Your success is our success. Red Cardinal Digital Marketing is a full-service rehab marketing agency specializing and aiming to help rehab centers & local businesses grow and flourish in the online market. To know more or catch up with us, contact us at 713-882-0075 or write to us at [email protected]. You can also send your queries on our contact form.